










































TIME MELTS AT THE DALÍ
The soft watch is an icon that’s synonymous with Salvador Dalí. It conjures a subject that we can all relate to, yet is practically inexplicable – time.
How we spend our time is important. So what happens when you spend time at The Dalí? Will it fly? Or will it melt? You'll have to visit the museum to find out.

.png)


TIME MELTS AT THE DALÍ
(EN ESPANOL)
Salvador Dalí was many things, but above all he was Spanish. Playing off this idea, we developed a series of taglines that honor this heritage and The Dalí Museum’s role in delivering culture to the city of St. Petersburg.
¿hablas español? No? That’s okay too. We are cognizant of those who do not share the artist’s native language.

.png)

