HErstory

PROJECT TYPE: SOCIAL MEDIA CAMPAIGN

OVERVIEW: Design a social media campaign for Women’s History Month 2022

OBJECTIVE: Create a campaign that will stand out among the stereotypical frilly and feminine themes other campaigns will follow.

MEDIUM: Social Media Posts

CREATIVE STATEMENT:I wanted to design a campaign that would not only stand out, but demand attention. Something women rarely get to do. Using both blues and reds to use colors typically gendered as male and female in an androgynous fashion. The colors are bold, the fonts could cut like a knife and the content commands viewers attention.