VIC
LAWRENCE
GRAPHIC DESIGNER
RESUME
Experience
Education
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Worked closely to the executive team to futher develop and the brand and subbrands, design reports and documents, and create other marketing documents
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Collaborated with the development team to exectute design updates to the company's website and apps
2023 – Present
GRAPHIC DESIGNER
BalancedComp
UNIVERSITY OF SOUTH FLORIDA
2021
BS of Integrated Public Relations and Advertising
Magna Cum Laude
National Society of Leadership and Success
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Provided design support to the organizations directors and their projects
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Attended board meetings to collaborate with other committees to engage members and meet deadlines
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pitched potential merchandise options to help with brand awareness and recognition
2023
CREATIVE DIRECTOR
AD 2 TampA Bay
Skills
Adobe Creative Suite
Campaign Design
ChatGPT
Midjourney
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Worked closely with and provided support to multiple departments across the onshore international offices
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Refined the brand iconography choice and presentation design
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Explored AI and its applications as a creative tool in the graphic design process
2021 – 2023
GRAPHIC DESIGNER
System Soft Technologies
Affiliations
CampOUT
American Advertising Federation
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Developed new working knowledge of Adobe UX and storyboarding for gifs
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Created interactive motion graphics for sale promotion materials and email graphics for multiple campaigns
Summer 2021
GRAPHIC DESIGN INTERN
Ashley Furniture Industries
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Continued work for the Lee Miller campaign initially started during internship term
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Created google advertisements and gifs to promote campaigns
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Designed a large array on materials from gifs, out-of-home, print, digital and merchandise
Summer 2021
FREELANCE GRAPHIC DESIGNER
The Dalí Museum
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Created and translated designs for an extensive cross-platform exhibit campaign for the Lee Miller exhibit
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Led an out-of-home general museum campaign project and presented concepts to the museum directors
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Developed extensive working knowledge of business to consumer campaign practices
Spring 2021
GRAPHIC DESIGN INTERN
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Led a team of designers and acted as liaison between clients and the agency
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Directed and executed a successful client rebrand that significantly grew their social
media presence -
Presented the teams accomplishments to USF Zimmerman’s School of Advertising director for final semester review
Spring 2021
ACCOUNT SUPERVISOR
SAGO AGENCY
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Designed an influential and impactful campaign design for a clients Halloween burger special
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Attended client meetings as intern representative to maintain and build client relations
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Photographed client menu items and added new assets for restaurant client photo library and graphics