OVERVIEW: Create an expansive out of home campaign for The Dalí Museum’s permeant collection

OBJECTIVE: Bring St. Petersburg locals to the museum in-between rotating limited exhibits

MEDIUM: Billboards, Lamppost Banners, Bus Shelters, Trolly Wraps

CREATIVE STATEMENT:This campaign was intended to be used during extended breaks between the museums exhibits. The target audience was St. Pete locals who choose to visit the museum sparingly (if at all). The visuals were specifically chosen to highlight icons from Salvador Dalí’s work and were paired with whimsical copy to match the brands tone.